This video caught my attention because it is sending a message about the importance of our most basic form of communication; face-to-face. Our richest source of information about others comes from 5 channels, face, body language, voice, verbal style and verbal content.
Look Up starts with a poignant few words "I have 422 friends, yet I am lonely." In a nutshell the 5 minute video is summarized - yet it conitnues for another 4:55 making its case for why we need to look up and prioritize human, face-to-face interaction.
At 0:09 as Gary Turk, writter and performer in the video says "none of them really know me" watch the facial expression that follows. Interesting timing for the unilateral smirk (universal signal for contempt). As we know with facial expressions of emotion, we can tell what a person is feeling but we do not necessarily know why. Context helps to fill that gap and narrow down the hypotheses for behavioral clues. This is why probing into the why is just as important as observing and noticing sublte cues such as micro and macroexpressions that people give off.